AI Search Optimisation (AIEO).
When someone asks ChatGPT, Gemini or Google’s AI who to use — make sure it’s you.
The problem
Your customers are starting to ask AI, not Google.
More people now open ChatGPT, Gemini or Perplexity — or just read Google’s AI Overview — instead of scrolling ten blue links. They ask a real question ("who’s a good X in Adelaide?") and act on the handful of businesses the AI names. If that isn’t you, you never make the shortlist — and you’ll never even see it in your analytics. Ranking number one the old way doesn’t guarantee you get mentioned in the answer. That’s a different game, and it has a name: AI Engine Optimisation (AIEO), also called Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO).
What’s included
Everything that moves the needle.
Nothing that doesn’t.
- AI-visibility audit — what ChatGPT, Gemini, Perplexity and Google’s AI Overviews currently say (or don’t) about you and your competitors
- Content structured the way AI answer engines read — clear questions, direct answers, facts they can lift and cite
- Entity & authority signals so the AI knows who you are, where you operate and exactly what you do
- Structured data (schema) that makes your pages machine-readable and quotable
- Genuinely useful, first-hand content — the kind AI prefers to cite over thin, generic pages
- Consistent business information across the web — the sources AI is trained on and pulls from
- Tracking of your AI mentions and citations over time, reported in plain English
- It all doubles as strong traditional SEO — you don’t trade one for the other
Our approach
We do this for our own business first.
This isn’t a theory deck. A real share of our own enquiries now come from people who found us because ChatGPT or Gemini recommended us — so we optimise the same way for you that we do for ourselves. The work is honest and unglamorous: make your site fast and machine-readable, answer the exact questions buyers ask, prove your expertise with first-hand content, and keep your business facts consistent everywhere the AI looks. There’s no button that "adds you to ChatGPT" — anyone selling that is guessing. We do the durable groundwork that earns citations, and we track whether it’s working. Best part: everything that gets you cited by AI also strengthens your normal Google rankings.
Tools & platforms we work with
FAQ
Common questions, answered honestly.
What is AIEO — and how is it different from SEO?
AIEO (AI Engine Optimisation) is about being found and recommended inside AI answer engines like ChatGPT, Gemini, Perplexity and Google’s AI Overviews — not just ranking in the blue links. It’s also called GEO (Generative Engine Optimisation) or AEO (Answer Engine Optimisation). Traditional SEO gets you a high position on a results page; AIEO gets you named in the answer itself. The good news is they overlap heavily — most of what earns an AI citation also lifts your normal rankings, so you’re not choosing between them.
Can you guarantee ChatGPT will recommend my business?
No — and be wary of anyone who does. Nobody can "add you to ChatGPT" or buy a guaranteed mention; these systems decide what to cite based on how clearly and credibly the web describes you. What we can do is the durable work that makes a citation far more likely — clear, quotable content, strong authority signals and consistent business facts — then track your mentions over time so you can see it working.
How would I even know if AI is sending me customers?
Most businesses have no idea it’s happening — the enquiry just arrives and they assume it was word of mouth. We set up tracking to spot AI-referred visits, and, more importantly, we monitor what the major AI engines actually say about you and your competitors over time, so you can watch your visibility improve rather than guess at it.
Is this worth doing yet, or is it too early?
It’s early — which is exactly why it’s worth it. AI answers are already taking clicks that used to go to websites, and the businesses that get cited now are building an advantage that’s hard to catch later, the same way early SEO movers did. And because the work overlaps with traditional SEO, you get value today either way. We’ll give you an honest read on where you stand before you spend anything.
Do we have to rebuild our website?
Usually not. We’re a technical team, so we work with what you have wherever we can — improving structure, content and machine-readability on your existing site. If something is genuinely holding you back (speed, structure, or content AI can’t make sense of), we’ll tell you honestly and show you the trade-off, rather than defaulting to an expensive rebuild.
Led personally by
Andrew Roper — Founder & Technical Director
22+ years building and marketing websites for Australian and international businesses. Every ai search engagement is run by a senior practitioner — not handed to a junior or offshored.
Other services
SEO Adelaide
Local and organic SEO for Adelaide businesses, built around revenue, not vanity rankings.
Google Ads Management
Google Ads management for Adelaide businesses — built to lower cost-per-lead, not just spend the budget.
Website Design Adelaide
High-performance websites for Adelaide businesses, engineered to load fast, rank well and convert.
Social Media Ads
Meta (Facebook & Instagram) and LinkedIn advertising for Adelaide businesses, built to drive real leads, not just likes.
Local SEO
Google Business Profile optimisation and local SEO for Adelaide businesses, built to win the local map pack.
Reviews
What our clients say.
Based on Google reviews
“If you’re looking for a knowledgeable and trusted digital marketing partner you’ve found it with Advantage Digital Marketing. Andrew & team have been fantastic to work with. He developed my business website & manages my digital marketing & social media to an exceptionally high standard. His professionalism, creativity & attention to detail is outstanding. Andrew & team have taken the time to understand my brand and consistently deliver high quality work while offering valuable advice & support along the way. Andrew is responsive, reliable & genuinely invested in helping my business to succeed.”
Tasha, FLAG ATHLETICA
Jun 2026
“Andrew has supported our small business for some time now. There are a lot of people in this industry and we had engaged a few prior to working with Andrew. We were absolutely blown away by Andrew’s service — he was informative, took the time to explain everything to us so we knew what services we were purchasing, and he was professional and prompt. Most importantly we saw the difference from his work — we were getting a lot more calls after he worked his magic on our website / Google account. We can’t recommend him more! Thank you Andrew.”
Hamish Paynter
Feb 2026
“These guys are fantastic. Whether it’s brand building, SEO, building a new ecommerce website, building an online booking platform, or just managing your server, their experience is second to none. Great to work with also — highly recommended from team Carnevoré.”
Carnevoré
Jun 2026
“We’ve trusted the team at ADM with our website development and digital marketing for the past five years. Our latest project to boost our website speed has delivered an excellent result, more than DOUBLING our website performance while maintaining stability. We’re excited to see the long-term benefits this brings and look forward to continuing to work with the knowledgeable and helpful team at ADM for many years to come.”
Cube Speed
Jun 2026
“Incredibly professional service. One team handling everything, which is perfect for us. They also have an understanding of the business side of things, not just the technical info, which is very helpful. We mainly correspond with Andrew and he has been a consistent, reliable force, bringing tremendous value to every conversation. All our security, hosting and website maintenance, Google Ads and SEO have been managed by Advantage Digital. They built our custom ecommerce store from the ground up and run the entire online side of our business. Our stock control, including order systems like automated product import which keeps thousands of items up to date, has been integrated seamlessly. Any issues are responded to quickly and with clear communication. We have watched in real time our online sales and traffic increase significantly since working with them. For anyone needing a serious ecommerce site or advanced custom integration, we highly recommend.”
Tom Hewitson, LTG 4x4
Jun 2026
Let’s grow your business
More of the right
customers, found.
Book a free, no-obligation strategy call. We’ll look at where your enquiries should be coming from — and tell you honestly what’s worth doing.