Social Media Ads.
Reach the right people where they already scroll — and turn attention into enquiries.
The problem
Boosting posts isn’t advertising. It’s donating to Meta.
Most businesses “boost a post” now and then, see a few likes, and wonder why nothing comes of it. Real social advertising is a different craft: the right audiences, the right offer, creative that stops the scroll, and proper tracking so you know what it produced. Done well, Meta and LinkedIn put you in front of exactly the people most likely to buy — at a fraction of traditional advertising cost. Done as “boosting”, it’s money handed to the platform for vanity.
What’s included
Everything that moves the needle.
Nothing that doesn’t.
- Meta (Facebook & Instagram) campaign strategy + build
- LinkedIn advertising for B2B targeting (where it fits)
- Audience research + targeting — interests, lookalikes, retargeting
- Ad creative direction that stops the scroll
- Conversion tracking so leads are attributed to spend
- Retargeting to warm audiences who already know you
- Ongoing testing of audiences, creative and offers
- Monthly reporting on leads and cost per lead — not just reach
Our approach
Right audience, right offer, measured properly.
Social ads live or die on three things: who you target, what you offer them, and whether the creative earns a moment of attention. We start with your best-fit customers — built from your data, lookalikes and retargeting — pair them with an offer worth acting on, and create ads designed to stop the scroll. Tracking is set up properly from day one so every dollar is accountable to a result, and we test relentlessly toward a lower cost per lead.
Tools & platforms we work with
FAQ
Common questions, answered honestly.
Which platforms should my business be advertising on?
It depends on who you sell to. For most consumer and local businesses, Meta (Facebook & Instagram) is the workhorse. For B2B and professional services, LinkedIn can be worth its higher cost. We’ll recommend the mix that fits your customers and budget — not all of them for the sake of it.
Is the ad spend included in your fee?
No — they’re separate. You pay the platforms directly for the ad spend (and keep full ownership of your accounts), and you pay us a management fee to build, run and optimise the campaigns.
Isn’t social media advertising just for big brands?
Not at all — it’s one of the most cost-effective ways for a small business to reach exactly the right local audience. The targeting that used to be reserved for big budgets is available to anyone who knows how to use it properly.
Do I need to provide the creative?
We direct and guide the creative so the ads are built to convert. We’ll work with your existing photos and brand, and advise where new creative would lift results — you’re never left to figure out the ads yourself.
Led personally by
Andrew Roper — Founder & Technical Director
22+ years building and marketing websites for Australian and international businesses. Every social ads engagement is run by a senior practitioner — not handed to a junior or offshored.
Other services
SEO Adelaide
Local and organic SEO for Adelaide businesses, built around revenue, not vanity rankings.
Google Ads Management
Google Ads management for Adelaide businesses — built to lower cost-per-lead, not just spend the budget.
Website Design Adelaide
High-performance websites for Adelaide businesses, engineered to load fast, rank well and convert.
Local SEO
Google Business Profile optimisation and local SEO for Adelaide businesses, built to win the local map pack.
Reviews
What our clients say.
Based on Google reviews
“If you’re looking for a knowledgeable and trusted digital marketing partner you’ve found it with Advantage Digital Marketing. Andrew & team have been fantastic to work with. He developed my business website & manages my digital marketing & social media to an exceptionally high standard. His professionalism, creativity & attention to detail is outstanding. Andrew & team have taken the time to understand my brand and consistently deliver high quality work while offering valuable advice & support along the way. Andrew is responsive, reliable & genuinely invested in helping my business to succeed.”
Tasha, FLAG ATHLETICA
Jun 2026
“Andrew has supported our small business for some time now. There are a lot of people in this industry and we had engaged a few prior to working with Andrew. We were absolutely blown away by Andrew’s service — he was informative, took the time to explain everything to us so we knew what services we were purchasing, and he was professional and prompt. Most importantly we saw the difference from his work — we were getting a lot more calls after he worked his magic on our website / Google account. We can’t recommend him more! Thank you Andrew.”
Hamish Paynter
Feb 2026
“These guys are fantastic. Whether it’s brand building, SEO, building a new ecommerce website, building an online booking platform, or just managing your server, their experience is second to none. Great to work with also — highly recommended from team Carnevoré.”
Carnevoré
Jun 2026
“We’ve trusted the team at ADM with our website development and digital marketing for the past five years. Our latest project to boost our website speed has delivered an excellent result, more than DOUBLING our website performance while maintaining stability. We’re excited to see the long-term benefits this brings and look forward to continuing to work with the knowledgeable and helpful team at ADM for many years to come.”
Cube Speed
Jun 2026
“Incredibly professional service. One team handling everything, which is perfect for us. They also have an understanding of the business side of things, not just the technical info, which is very helpful. We mainly correspond with Andrew and he has been a consistent, reliable force, bringing tremendous value to every conversation. All our security, hosting and website maintenance, Google Ads and SEO have been managed by Advantage Digital. They built our custom ecommerce store from the ground up and run the entire online side of our business. Our stock control, including order systems like automated product import which keeps thousands of items up to date, has been integrated seamlessly. Any issues are responded to quickly and with clear communication. We have watched in real time our online sales and traffic increase significantly since working with them. For anyone needing a serious ecommerce site or advanced custom integration, we highly recommend.”
Tom Hewitson, LTG 4x4
Jun 2026
Let’s grow your business
More of the right
customers, found.
Book a free, no-obligation strategy call. We’ll look at where your enquiries should be coming from — and tell you honestly what’s worth doing.