10,300+
organic visits a year (SEO)
138
keywords in Google’s top 3
#1
channel — organic search
At a glance
- Advantage Digital Marketing runs SEO for Carnevoré, a farm-direct grass-fed beef producer in the Adelaide Hills.
- Organic search is Carnevoré’s single biggest traffic channel — about 10,300 visits a year, ahead of every paid source.
- The site ranks #1 on Google for core buyer searches like “half a cow Adelaide”, with 138 keywords in the top three.
- Search drove 400+ checkouts started in the past year.
Who they are
Carnevoré is an Adelaide Hills farm at Mt Torrens that does something most meat brands don’t: they raise, finish, butcher and deliver their own grass-fed beef — the whole process, start to finish. They sell premium packs and bulk sides (quarter and half beef) direct to households across Adelaide through their online shop.
The starting point
Premium, farm-direct beef is a considered purchase — buyers research before they commit to a half a cow. The demand is there in search (“half a cow Adelaide”, bulk beef, grass-fed terms), but it’s competitive and intent-rich. Carnevoré needed to be the name that shows up — and the brand people remember — when Adelaide households go looking.
Where the traffic comes from
Where the traffic comes from (last 12 months, Google Analytics). Organic search is the single biggest channel — ahead of every paid source.
What it produced
748
add-to-carts
409
checkouts started
Buyer activity in the last 12 months.
Google rankings
138
in the top 3
560+
on page 1
Keywords ranking in Google (Search Console, 16 months).
What we did
The approach.
- Local and on-page SEO targeting the exact high-intent searches buyers use
- Built content and product pages around bulk beef, grass-fed and Adelaide Hills terms
- Strengthened the brand’s search presence so “Carnevoré” owns its own name
- Focused on the searches that lead to real orders, not vanity traffic
The wins
What it added up to.
What it means for them
For a premium farm-direct brand, being the first result for “half a cow Adelaide” is worth more than any billboard. Search is now Carnevoré’s biggest channel — putting them in front of the people ready to buy at the moment they’re deciding, and turning that visibility into a steady stream of ready-to-buy local customers.
These guys are fantastic. Whether it’s brand building, SEO, building a new ecommerce website, building an online booking platform, or just managing your server, their experience is second to none. Great to work with also — highly recommended from team Carnevoré.
Carnevoré
Jun 2026
FAQ
Questions about this result.
How did Carnevoré grow its online beef sales?
Through SEO. Organic search is now their biggest traffic channel (around 10,300 visits a year), ranking #1 for high-intent searches like “half a cow Adelaide”, and it drove 400+ checkouts in the past year.
What does Carnevoré sell?
Premium grass-fed beef, raised, butchered and delivered from their own Adelaide Hills farm — packs and bulk sides (quarter and half beef) ordered online.
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