Premium furniture & homewares · Australia-wide ecommerce
Nordic Design
Around 300% more traffic during our engagement — a furniture brand rebuilt and scaled across every channel.
We worked with Nordic Design through to mid-2025. These figures cover that engagement.
+300%
traffic growth during our engagement
170K+
visits a year by our final year
#1
channel — organic search (SEO)
At a glance
- Advantage Digital Marketing rebuilt Nordic Design’s website and ran their SEO, Google Ads and Meta advertising.
- During the engagement, annual website traffic grew by around 300% — from around 43,000 to over 170,000 visits a year.
- Organic search (SEO) was the single biggest channel, bringing in 80,000+ visits a year.
- Growth came from a coordinated website, SEO, Google Ads and Meta strategy across the whole funnel.
Who they are
Nordic Design is a premium furniture and homewares retailer selling Scandinavian-inspired pieces online across Australia. Furniture is a high-consideration, visually-driven purchase with fierce competition — exactly the kind of category where a fast, well-built website and being found first across every channel decides who wins the sale.
The starting point
Furniture ecommerce is brutally competitive and the buying journey is long — people research for weeks before committing to a sofa or dining setting. Nordic Design needed a website built to convert, plus a presence at every stage: ranking organically, capturing in-market demand through Google Ads, and staying front-of-mind with Meta. The goal was one coordinated system, not a website and three disconnected channels.
The growth
Compounding, year after year.
Annual website sessions during our engagement, which ran through mid-2025 (Google Analytics).
Where the traffic comes from
Approximate channel mix during the engagement (Google Analytics). SEO was the single biggest source of traffic.
What we did
The approach.
- Rebuilt the website with a faster, conversion-focused foundation
- Built out SEO around high-intent furniture and homewares searches
- Grew category and product pages that rank for competitive buyer terms
- Ran Google Ads (Search + Shopping) to capture in-market buyers
- Used Meta campaigns to build demand and retarget a visual, considered purchase
The wins
What it added up to.
What it means for them
Furniture is one of the most competitive categories in ecommerce, and a long, considered purchase. By rebuilding the website and coordinating SEO, Google Ads and Meta rather than running them in silos, Nordic Design grew into a brand that showed up — and converted — at every stage of the buyer’s journey, with traffic multiplying year after year through our engagement.
FAQ
Questions about this result.
What did Advantage Digital Marketing do for Nordic Design?
We rebuilt their website and ran a coordinated SEO, Google Ads and Meta advertising strategy through to mid-2025, growing their traffic by around 300% during the engagement.
What results did Nordic Design see?
Annual website traffic grew by around 300% — from ~43,000 to over 170,000 visits a year — with organic search becoming the single biggest channel at 80,000+ visits a year.
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