Sports nutrition & supplements · Australia-wide ecommerce
Inna Protein
A risky domain migration done right — and organic traffic that kept climbing.
34K+
website visits a year
+140%
traffic growth in two years
No loss
of traffic through the domain migration
At a glance
- Advantage Digital Marketing runs SEO for Inna Protein, an Australian sports-nutrition and supplement brand.
- We migrated the business from its old domain (ppprotein.com.au) to innaprotein.com.au without losing search traffic.
- Annual website traffic has grown by around 140% over two years — from ~14,000 to 34,000 visits a year.
- The site generated 2,800+ form submissions in the last year.
Who they are
Inna Protein is an Australian sports-nutrition brand selling protein and supplements online. They came to us on an older domain and needed two things: ongoing SEO to grow organic sales, and — trickier — a full rebrand and domain migration handled without torching the search rankings they’d already built.
The starting point
Domain migrations are the single riskiest thing in SEO. Done wrong, you can lose years of rankings overnight when Google has to relearn an entirely new domain. Inna Protein needed to move from ppprotein.com.au to a new brand and domain — and come out the other side with their organic traffic intact and still growing.
The growth
Compounding, year after year.
Annual website sessions, spanning the rebrand and domain migration (Google Analytics).
What it produced
2,888
form submissions
Enquiries and sign-ups from the site in the last 12 months.
What we did
The approach.
- Ran ongoing SEO targeting high-intent supplement and protein searches
- Planned and executed the ppprotein.com.au → innaprotein.com.au domain migration
- Mapped and 301-redirected every URL so ranking equity carried across
- Monitored indexing and rankings closely through the switch
- Kept building organic content and authority on the new domain
The wins
What it added up to.
What it means for them
Most businesses are terrified of changing domains, for good reason — done badly it can wipe out years of SEO overnight. We took Inna Protein through a full rebrand and domain migration and came out the other side with traffic still climbing. That’s the difference between SEO done carefully and SEO done hopefully.
FAQ
Questions about this result.
Can you change a website’s domain without losing SEO?
Yes — carefully. We migrated Inna Protein from ppprotein.com.au to innaprotein.com.au by mapping and redirecting every URL so ranking equity carried across. Their organic traffic kept growing through the change.
What does Advantage Digital Marketing do for Inna Protein?
We run their SEO, and we handled their rebrand domain migration. Traffic has grown by around 140% over two years to 34,000 visits a year.
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