Allied health clinic · Melbourne, VIC
Melbourne Headache, Neck & Jaw Clinic
Google Ads that reaches patients at the moment they search — a third of all site traffic.
~30%
of all site traffic from our Google Ads
4,100+
visits a year from Google Ads
+20%
total visits year on year
At a glance
- Advantage Digital Marketing runs Google Ads for the Melbourne Headache, Neck & Jaw Clinic.
- Google Ads drives around 30% of the clinic’s website traffic — about 4,100 visits a year.
- Total website traffic has grown +20% year on year.
- The ads target high-intent searches from people actively looking for headache, neck and jaw help.
Who they are
The Melbourne Headache, Neck & Jaw Clinic is a specialist allied-health practice helping people with chronic headaches, migraines and jaw pain. Their prospective patients are actively searching for help — which makes Google Ads a direct line to the people who need exactly what the clinic offers.
The starting point
For a specialist clinic, the patients are out there searching — but so are competitors, and every wasted click is budget that could have reached someone genuinely looking for help. The job was to put the clinic in front of high-intent searchers and make every dollar of ad spend work toward real enquiries.
The growth
Compounding, year after year.
Total annual website sessions (Google Analytics). Our Google Ads contribute around a third.
Where the traffic comes from
Where the traffic comes from (last 12 months, Google Analytics). Our Google Ads bring in around a third of all visits.
What we did
The approach.
- Built Google Ads campaigns around high-intent symptom and treatment searches
- Focused budget on the searches most likely to become enquiries
- Tuned targeting to the clinic’s services and catchment
- Optimised continuously to keep cost per enquiry down
The wins
What it added up to.
What it means for them
For a health clinic, reaching the right person at the right moment is everything. Our Google Ads put the Melbourne Headache, Neck & Jaw Clinic in front of people actively searching for help — consistently bringing in around a third of all the traffic to their site, and growing year on year.
FAQ
Questions about this result.
What does Advantage Digital Marketing do for the Melbourne Headache, Neck & Jaw Clinic?
We run their Google Ads, bringing in high-intent visitors searching for headache, neck and jaw help — around 30% of all their website traffic.
How effective is Google Ads for a health clinic?
For this clinic, Google Ads drives roughly a third of all website traffic — about 4,100 high-intent visits a year — reaching people at the moment they’re searching.
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