Performance manual transmissions · Australia & United States
CUBE Speed
Owning a global niche — top rankings for performance gearboxes across two countries.
+50%
visits year on year (US site)
139K
combined visits a year (AU + US)
Top 3
Google rankings in AU & US
At a glance
- Advantage Digital Marketing runs SEO and Google Ads for CUBE Speed across its Australian and US websites.
- The US site’s traffic grew +50% year on year; the two sites draw around 139,000 visits a year combined.
- CUBE Speed ranks in Google’s top three for hundreds of buyer searches in both countries.
- The sites drove over 11,000 checkouts started and 148 enquiries in the past year.
Who they are
CUBE Speed are specialists in performance manual transmissions and conversions — the Toyota W58 and R154 gearboxes, short shifters and upgrade parts that enthusiasts search for by name. It’s a tight, global niche, and CUBE Speed sell into both Australia and the United States, each with its own website.
The starting point
Two markets, one niche, and a worldwide pool of knowledgeable buyers who search for very specific part numbers. The challenge was to rank for those high-intent terms in both countries at once, and run paid search that captured buyers without wasting budget — all in a category where the audience knows exactly what they want.
The growth
Compounding, year after year.
US site annual sessions (Google Analytics). The Australian site adds ~52,000 more — about 139,000 combined.
What it produced
11K+
checkouts started
148
enquiries
Buyer activity across the sites in the last 12 months.
Google rankings
690+
in the top 3
1,500+
on page 1
Combined AU + US keywords ranking in Google (Search Console, 16 months).
What we did
The approach.
- SEO across both the Australian and US sites, targeting the exact gearbox and part terms buyers search
- Built topical authority around the W58, R154 and conversion niches
- Ran Google Ads tuned to high-intent buyer searches in each market
- Set up proper conversion tracking so online orders and leads are attributable
- Grew both markets in parallel rather than cannibalising one for the other
The wins
What it added up to.
What it means for them
In a specialist global niche, visibility is everything — buyers won’t settle for a generic alternative, they want the exact part. CUBE Speed now ranks at the top in both their markets and converts that visibility into real online orders and enquiries. Two countries, grown side by side, from one consistent search strategy.
We’ve trusted the team at ADM with our website development and digital marketing for the past five years. Our latest project to boost our website speed has delivered an excellent result, more than DOUBLING our website performance while maintaining stability. We’re excited to see the long-term benefits this brings and look forward to continuing to work with the knowledgeable and helpful team at ADM for many years to come.
Cube Speed
Jun 2026
FAQ
Questions about this result.
What does Advantage Digital Marketing do for CUBE Speed?
We run SEO and Google Ads across CUBE Speed’s Australian and US websites, growing both markets in parallel.
What results has CUBE Speed seen?
The US site is up 50% year on year, the two sites draw around 139,000 visits a year combined, they rank top-three for hundreds of searches in both countries, and drove 11,000+ checkouts and 148 enquiries last year.
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