4WD & Land Cruiser performance parts · Australia-wide ecommerce
LTG 4x4
From a standing start to 269,000 visits a year — a niche 4WD parts store turned national name.
269K+
website visits a year — from a standing start
+250%
growth in the years since
700+
keywords on page 1 of Google
At a glance
- Advantage Digital Marketing has run LTG 4x4’s SEO, Google Ads and Meta advertising since February 2022.
- Website traffic has grown from a standing start to over 269,000 visits a year.
- Traffic has increased every single year — by around 250% — including +69% in the last 12 months.
- The site ranks on page one of Google for 700+ keywords, with 100+ in the top three.
- In the past year this traffic drove 1,200+ checkouts started and 2,400+ add-to-carts.
Who they are
LTG 4x4 are specialists in the parts serious four-wheel-drivers actually search for — Toyota Land Cruiser engines, GVM upgrades, and hard-to-find 4WD components. It’s a deep, technical niche with buyers all over the country, which makes it perfect for search: when someone needs a “1HD-T engine” or a “100 series GVM upgrade”, they go straight to Google.
The starting point
Andrew took over LTG 4x4’s marketing in February 2022. At that point the site had almost no search footprint — the demand was out there (people were searching for these exact parts) but the site wasn’t capturing it, and paid traffic wasn’t being run to convert. Effectively a standing start. The opportunity was to own the organic rankings for high-intent parts searches and layer paid campaigns on top, so every angle of demand was covered.
The growth
Compounding, year after year.
Annual website sessions since Andrew took over in February 2022 (Google Analytics). Up every single year.
Where the traffic comes from
Where the traffic comes from (last 12 months, Google Analytics). SEO and Google Ads together bring in more than 115,000 visits a year.
What it produced
2,446
add-to-carts
1,272
checkouts started
Store activity driven by this traffic in the last 12 months.
Google rankings
100+
in the top 3
700+
on page 1
Keywords ranking in Google (Search Console, 16 months).
What we did
The approach.
- Built out technical and on-page SEO around the exact parts and models buyers search for
- Grew a library of product and category pages that rank for long-tail, high-intent terms
- Ran Google Ads to capture in-market buyers and protect the brand
- Added Meta campaigns to build demand and retarget the 4WD audience
- Kept organic and paid working together rather than competing, reviewed continuously
The wins
What it added up to.
What it means for them
Since taking it over in 2022, we’ve grown LTG 4x4 from almost no search presence into a niche it now dominates — first for the parts enthusiasts hunt for, across organic, Google Ads and Meta. And it hasn’t plateaued: the traffic has compounded year after year. It’s a genuine long-term partnership, not a one-off campaign.
Incredibly professional service. One team handling everything, which is perfect for us. They also have an understanding of the business side of things, not just the technical info, which is very helpful. We mainly correspond with Andrew and he has been a consistent, reliable force, bringing tremendous value to every conversation. All our security, hosting and website maintenance, Google Ads and SEO have been managed by Advantage Digital. They built our custom ecommerce store from the ground up and run the entire online side of our business. Our stock control, including order systems like automated product import which keeps thousands of items up to date, has been integrated seamlessly. Any issues are responded to quickly and with clear communication. We have watched in real time our online sales and traffic increase significantly since working with them. For anyone needing a serious ecommerce site or advanced custom integration, we highly recommend.
Tom Hewitson, LTG 4x4
Jun 2026
FAQ
Questions about this result.
How did Advantage Digital Marketing grow LTG 4x4?
By owning organic search for the exact 4WD parts buyers look for, then layering Google Ads and Meta on top. Since taking over in February 2022 we’ve grown the site from a standing start to over 269,000 visits a year — up every year.
What results has LTG 4x4 seen?
269,000+ website visits a year, page-one rankings for 700+ keywords, +69% growth in the last year, and 1,200+ checkouts started in the past 12 months.
How long has Advantage Digital Marketing worked with LTG 4x4?
Since February 2022 — an ongoing, multi-year partnership across SEO, Google Ads and Meta advertising.
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